There are known knowns; there are things we know we know.
We also know there are known unknowns;
That is to say we know there are some things we do not know.
But there are also unknown unknowns.
The ones we don’t know we don’t know.
-Donald Rumsfeld, former Secretary of Defense
Let our team help you discover your unknown unknowns while identifying growth opportunities.
Here’s what we know.
Building a fiber or hybrid fiber network is an extremely expensive proposition. This means that it is imperative for broadband operators to see the highest return on investment. As more competition enters the marketplace, it becomes very difficult to get a return on that investment for the second, third, or fourth provider in a specific market. Broadband operators must be diligent in understanding other players in the market and understanding their own company’s strengths and weaknesses.
Here are some of the unknowns.
- What strategies are being deployed by your competition to gain customers?
- What makes it easy for your competition to steal your customers?
- What creates stickiness for your customers once they’ve selected you as their provider?
The biggest unknown of all.
You could be a smaller or larger operator, a new entrant or a mature company with decades of history, and you could have one competitor or four. Regardless, there is one enormous unknown: Where does room for improvement exist? Or said another way, “How well is my operation performing compared to other similarly situated providers?” Maybe this is a known unknown to you, but for many operators in the course of day-to-day business, this comparative performance metric slips into the unknown unknown category. We can easily forget to even uncover or have awareness of this unknown.
Almost all operators have nice income statements since operating expenses are relatively low after that initial capital investment, but are there unknown unknowns about your business that could unlock significant profits?
Insights that uncover the unknowns.
At Leverage Broadband Strategies, we have decades of experience learning through trial and error; making adjustments to products, prices, and processes; assessing the results and ultimately gaining a unique perspective on our industry. We have benchmarked market share, ARPU, churn, product penetration and trends, and best practices in sales, customer care, and customer experience for companies of all sizes, maturity levels, and for the second, third, or fourth entrant.
Would you like to know how well you’re doing? Would you like to have your unknown unknowns revealed? If so, we offer a market opportunity assessment that can answer these questions. The market opportunity assessment is part competitive intelligence and part performance benchmarking.
What will the market opportunity assessment reveal?
- Competitors in each of your zip codes served.
- Market share of each competitor.
- Public-facing pricing strategies for each competitor.
- How this data compares to your company’s performance.
The best $499 you will ever spend.
While we typically perform this assessment as a part of a long-term client engagement, we are offering both existing and new clients the opportunity to purchase the Market Opportunity Assessment on an a la carte basis for $499. Reach out today and let us propel you to higher levels of success by helping you uncover what you don’t know that you don’t know. Get started here.