Video Content Management2020-09-11T08:26:18-05:00

Video Content Management

From traditional cable operators to brand new entrants into the telecom space, every provider needs reliable content expertise to stay agile and competitive. In today’s ever-changing TV and video landscape, you need the expertise to avoid contractual compliance issues, remain relevant and agile with packaging and pricing, and coordinate effectively with cooperatives and other organizations. With our 12- or 24-month Video Content Management plan, you have access to our full team of experts to continuously adapt your product strategy, reduce costs, and communicate more effectively with partners and subscribers.

What you get:

  • Initial Product Strategy Review: our team will review your product packaging and pricing, offering a fresh perspective and suggestions for re-packaging content and adjusting pricing strategy to gain and retain subscribers
  • Contract Review: we will review all of your contracts, checking for compliance and identifying opportunities for renegotiation or repositioning of networks
  • Cost Savings Optimization: our team will review your entire content strategy to identify opportunities for cost savings, such as channel positioning discounts, marketing co-op fund options, service level issues, and migration opportunities
  • Compliance Monitoring: we will monitor all relevant practices for compliance, including contracts, launch, distribution, packaging, and channel placement
  • Database Maintenance: we will maintain your channel lineup and contract database, ensuring all information is accurate and up-to-date at all times
  • Immediate Industry Updates: our team will track NCTC rate changes and other important information that could affect your business and inform you immediately so you can make proactive decisions
  • Notice Distribution: we’ll ensure programmer notices, such as renewals and auto-renewals, are sent out on time, every time
  • Annual Business Review: once a year, our team will review your business strategy from top to bottom, providing you with a 12-month strategic roadmap, a comprehensive list of actionable metrics, best content practices, recommendations on pricing and messaging, and more
  • Regular Consultative Calls: on a bi-weekly or monthly basis, our teams will meet to discuss ongoing campaigns, product strategy, new insights, and any other issues on your mind
  • A Partner and Reliable Advocate: our team of experienced program managers and contract negotiators will serve as your primary liaison with content providers, helping you save money and improve service offerings
  • Discounts on our Contract Negotiation and M&A Services offerings

With our Video Content Management Plan, clients have reliable access to all of the resources and guidance needed to make the best business decisions for their company and customers, as well as penetrate brand new subscriber markets through strategic product packaging and data-driven messaging. Curious about what our Video Content Management Plan can do for you? Contact us to schedule a free introductory call.

Feedback from our clients:

“Leverage has its own fan club inside the company at all levels and departments.”
– Robert Haulbrook, Former CEO, GTA Teleguam
“The folks at Leverage have a wealth of experience of understanding the nuances of programming contracts, especially NCTC Agreements. They are able to help members navigate the complicated terms of programming agreements as well.”
– Frank Hughes, NCTC
“The complexity and intensity of video content negotiation has become a battlefield of sorts in recent years. There is a great amount at stake on both sides of the table. And ‘leverage’ is the perfect word to describe the environment. In getting to know and work with Cheryl, I’m confident that all medium to small cable companies and video providers should work with her. She knows how to negotiate contracts and ensure that her customers are getting the best deals possible. I’m not sure why a smaller company or emerging company without fully dedicated resources wouldn’t want to have that assurance. Her company, Leverage, is uniquely positioned in their segment.”
– Dave Beasley, Telecommunications Consultant
“The longer we have our relationship with Leverage, the more valuable the relationship has proven to become. We are now at year 8+ of our time working with Leverage and they are unquestionably one of our most valuable strategic partnerships.”
– Jane Marie Woodruff, Director of Marketing, Ritter Communications
“The Leverage Broadband Strategies team is conscientious, proactive, and knowledgeable. They are our strategic partners and consultants—and by outsourcing specific functions to them, our team has time to focus on mission-critical objectives.”
– James Campbell, CFO of Inter Mountain Cable and Gearheart Broadband

Contact us today to see how we can help

(314) 200-9225

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