Revenue Optimization
Build a plan to generate revenue from every corner of your business with a focus on building a healthy customer base optimized for revenue growth. A focus on revenue optimization includes the following:
- Develop an understanding of your current and historical go-to-market strategies
- Leverage information gained from Competitive Intelligence
- Product Stack Design (for new operators) or Evaluation (for existing operators)
- Pricing Strategy
- Discussion with decision makers about market share, operational guidelines/metrics, culture, sales strategy and tactics, and retention strategy
- Assess all elements of the customer experience and develop a benchmark for where your business is today
- Based on the analysis, develop a list of priorities for improving your position in the market
- Product research and benchmarking
- Pricing research and benchmarking
- Advertising
- Competitive assessment based upon these and other internally sources pieces of information
- Design of pricing for products, including annual rate increases
- Tactics for successful execution of pricing changes (communication internally and externally, positioning, and coaching front line employees)
- Requires prerequisites of Competitive Intelligence and Product Stack Design
- Tactics for successful implementation of retention plan
- Positioning, and coaching with front line employees
- Core and ancillary product design
- Competitive pricing strategy
- Outbound sales campaign conducted by our experienced team. This is a commission-based module based on the success of our outbound sales team.
Feedback from our clients:
“I initially had concerns about what I was going to pay Leverage, but they’re going to pay me back 10X or more.”
“The Leverage Broadband Strategies team is conscientious, proactive, and knowledgeable. They are our strategic partners and consultants—and by outsourcing specific functions to them, our team has time to focus on mission-critical objectives.”
“The complexity and intensity of video content negotiation has become a battlefield of sorts in recent years. There is a great amount at stake on both sides of the table. And ‘leverage’ is the perfect word to describe the environment. In getting to know and work with Cheryl, I’m confident that all medium to small cable companies and video providers should work with her. She knows how to negotiate contracts and ensure that her customers are getting the best deals possible. I’m not sure why a smaller company or emerging company without fully dedicated resources wouldn’t want to have that assurance. Her company, Leverage, is uniquely positioned in their segment.”
“The folks at Leverage have a wealth of experience of understanding the nuances of programming contracts, especially NCTC Agreements. They are able to help members navigate the complicated terms of programming agreements as well.”
“Leverage has its own fan club inside the company at all levels and departments.”
“Leverage made our team stronger by coming up with a detailed strategic plan. Leverage complements the other engineering firms that we currently have. They created operational efficiency and helped our VPs and managers create the mission to continue forward.
South Central Connect wanted to connect our community with broadband.
Leverage Broadband Strategies connected us with the expertise to make this happen.”
Ready to talk? Contact us to see how Leverage Broadband Strategies can support your broadband business.
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