Cheryl Summers, Founder & CEO
A fierce negotiator who loves to fight for the underdog, Cheryl’s passion for the telecom industry was sparked while working at a cable startup when she was just out of college.
Prior to founding Leverage Broadband Strategies (formerly Leverage Cable Consulting) in 2011, Cheryl worked as Vice President of Programming for Cobridge Communications and Director of Programming for Broadstripe (formerly Millennium Digital Media), the 20th largest cable operator in the United States at the time. In her nearly twenty years of experience, Cheryl has become an expert in the telecom industry, gaining a deep understanding of programming cost reduction, packaging strategies, contract management and compliance, subscriber analytics, new market penetration, and consumer marketing. Cheryl has performed due diligence and participated in transition planning on behalf of client companies ranging in size from rural family-owned operations to Fortune 500 companies working through both acquisitions and sales of assets. She is a television content expert for national research firms such as Coleman Research and Beta Research Corporation, serves on the Board of Directors for Christians in Communications, and is active in the Mid-America Cable Association.
When she saw the problems that smaller telecom companies were facing in the shifting modern media landscape, Cheryl saw an opportunity to help. At Leverage Broadband Strategies, she brings her decades’ worth of accumulated expertise to each and every client, acting not just as a consultant but as a true partner.
In 2020, Cheryl was invited to contribute to The Anatomy of Accomplishment: Your Guide to Bigger, Better, Bolder Business Results, a best-selling anthology of stories and advice from female entrepreneurs and business leaders around the country. In her chapter, Cheryl dives into what it means to be an entrepreneur and lead with heart. Download Cheryl’s chapter of the anthology here.