Product Management2020-09-11T08:23:11-05:00

Product Management Services

From content management to subscriber data to packaging and pricing, our product management services help you shine a strategic light on all of your offerings and gain valuable, actionable insights about your subscribers. Whether you need one-time guidance or want the benefit of an ongoing partnership, we’ll take the time to get to know your business, your team, and your subscribers so we can offer custom solutions to help you reach your goals.

Subscriber Data Analytics 

Our data experts will compile valuable subscriber insights — including demographic information, internet usage data, geographic data, and more – and recommend ways to leverage this data in your marketing, product, and content planning. You can opt for a quarterly or annual review plan.

Annual Business Review

In the rapidly changing telecom industry, it’s important that your business gets an annual check-up to make sure you’re staying strategic. We’ll review your business and provide you with a 12-month plan, customized goals, and key metrics to drive future business decisions. This service is included in our Video Content Management Plan.

Product Strategy Roadmaps 

For clients who aren’t looking for ongoing content assistance, but still recognize the value of a one-time review and actionable roadmap from our product strategy experts. This service is included in our Video Content Management Plan.

Video Content Management 

Available as a 12- or 24-month engagement, this plan includes product strategy and annual business reviews, insights on subscriber demographics (with tips on how to leverage those insights), contract compliance checks, cost savings optimization, regular strategic guidance, and more, as well as discounts on our other services.

Contract Negotiation 

We’ll use our decades of negotiation experience to help you negotiate contracts for the content you want to offer to your subscribers. Video Content Management Plan clients receive this service at a discounted rate.

Feedback from our clients:

“Leverage has its own fan club inside the company at all levels and departments.”
– Robert Haulbrook, Former CEO, GTA Teleguam
“The folks at Leverage have a wealth of experience of understanding the nuances of programming contracts, especially NCTC Agreements. They are able to help members navigate the complicated terms of programming agreements as well.”
– Frank Hughes, NCTC
“The complexity and intensity of video content negotiation has become a battlefield of sorts in recent years. There is a great amount at stake on both sides of the table. And ‘leverage’ is the perfect word to describe the environment. In getting to know and work with Cheryl, I’m confident that all medium to small cable companies and video providers should work with her. She knows how to negotiate contracts and ensure that her customers are getting the best deals possible. I’m not sure why a smaller company or emerging company without fully dedicated resources wouldn’t want to have that assurance. Her company, Leverage, is uniquely positioned in their segment.”
– Dave Beasley, Telecommunications Consultant
“The longer we have our relationship with Leverage, the more valuable the relationship has proven to become. We are now at year 8+ of our time working with Leverage and they are unquestionably one of our most valuable strategic partnerships.”
– Jane Marie Woodruff, Director of Marketing, Ritter Communications
“The Leverage Broadband Strategies team is conscientious, proactive, and knowledgeable. They are our strategic partners and consultants—and by outsourcing specific functions to them, our team has time to focus on mission-critical objectives.”
– James Campbell, CFO of Inter Mountain Cable and Gearheart Broadband

Contact us today to see how we can help

(314) 200-9225

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