Subscriber Data Analytics2020-09-11T08:25:22-05:00

Subscriber Data Analytics

Every telecom company collects loads of subscriber data – but not every telecom company knows how to use it. Insights like financial data, geographic and demographic information, internet usage data, and more can be invaluable to the decisions you make about content, product packaging, and subscriber messaging – but only if you can connect those insights to strategic action. With over 40 years combined experience in the industry, our team understands telecom data and how you can use it to continuously optimize your business. We’ll provide an initial overview of your customer profiles, and you can choose between a quarterly or annual review plan.

What you get:

  • Customer profiles: we’ll provide you with detailed personality profiles of each user group within your customer base so you can make informed decisions about product and marketing strategies
  • Data tracking: we will set up tracking procedures that let you focus in on the most vital information about your customer base and their spending habits so you can plan effective campaigns and maximize revenue potential
  • Performance benchmarking: on an anonymous basis, we’ll benchmark your performance against other companies to help you understand where you can have the greatest impact on subscriptions and revenue
  • Expert data analysis: our team of telecom experts will analyze your subscriber data, highlighting key trends, offering comparisons to industry data points, and pinpointing opportunities for improved campaigns and offerings
  • Strategic recommendations: once we’ve analyzed all of your subscriber data, our team will make actionable recommendations for how you can leverage insights gained in your marketing, product packaging, pricing strategy, and more.
  • A Custom Subscriber Data Dashboard: we will convert your subscriber information into a custom data visualization dashboard so you can quickly collect insights and use them to inform strategic business decisions

Subscriber Data Analytics puts all the critical information about your customer base right at your fingertips so you can make strategic decisions about your products, packaging, pricing, and messaging. Ready to start leveraging your subscriber data? Contact us for a free introductory call.

Feedback from our clients:

“Leverage has its own fan club inside the company at all levels and departments.”
– Robert Haulbrook, Former CEO, GTA Teleguam
“The folks at Leverage have a wealth of experience of understanding the nuances of programming contracts, especially NCTC Agreements. They are able to help members navigate the complicated terms of programming agreements as well.”
– Frank Hughes, NCTC
“The complexity and intensity of video content negotiation has become a battlefield of sorts in recent years. There is a great amount at stake on both sides of the table. And ‘leverage’ is the perfect word to describe the environment. In getting to know and work with Cheryl, I’m confident that all medium to small cable companies and video providers should work with her. She knows how to negotiate contracts and ensure that her customers are getting the best deals possible. I’m not sure why a smaller company or emerging company without fully dedicated resources wouldn’t want to have that assurance. Her company, Leverage, is uniquely positioned in their segment.”
– Dave Beasley, Telecommunications Consultant
“The longer we have our relationship with Leverage, the more valuable the relationship has proven to become. We are now at year 8+ of our time working with Leverage and they are unquestionably one of our most valuable strategic partnerships.”
– Jane Marie Woodruff, Director of Marketing, Ritter Communications
“The Leverage Broadband Strategies team is conscientious, proactive, and knowledgeable. They are our strategic partners and consultants—and by outsourcing specific functions to them, our team has time to focus on mission-critical objectives.”
– James Campbell, CFO of Inter Mountain Cable and Gearheart Broadband

Contact us today to see how we can help

(314) 200-9225

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