Broadband Bulletin
In over 40 combined years in the industry, our team has picked up a boatload of insights about success and adaptation in the telecom world. We’ve worked in product development, program direction, marketing strategy, contract negotiation, and more – and we’re passionate about sharing our knowledge! This is where you can keep up with everything we know (and be first to hear about anything new we learn) about telecom and broadband strategy.
Right-Sizing for Electric Cooperatives
By: Trent Taylor, VP - Product Development Based on my previous experience in the strictly for-profit telecom world, there is a major focus on “upselling” customers. A sales team is always taught to squeeze the highest dollar out of the [...]
Thoughts on Defining Broadband
On September 8, Doug, Sully and Trent attended the Arkansas Connectivity Conference, hosted by Arkansas Farm Bureau. The event focused on developing plans to improve high-speed, broadband connectivity and cellular connectivity in Arkansas and featured FCC Commissioner Brendan Carr as [...]
Coach: Reflections on Leadership
Thoughts by Doug Maglothin Last week my family laid to rest my step-father-in-law, Coach Leon Burtnett. Leon was a part of our family for more than 20 years. It was certainly a tough week, but the silver lining to times [...]
Feedback from our clients:
“Leverage has its own fan club inside the company at all levels and departments.”
“The folks at Leverage have a wealth of experience of understanding the nuances of programming contracts, especially NCTC Agreements. They are able to help members navigate the complicated terms of programming agreements as well.”
“The complexity and intensity of video content negotiation has become a battlefield of sorts in recent years. There is a great amount at stake on both sides of the table. And ‘leverage’ is the perfect word to describe the environment. In getting to know and work with Cheryl, I’m confident that all medium to small cable companies and video providers should work with her. She knows how to negotiate contracts and ensure that her customers are getting the best deals possible. I’m not sure why a smaller company or emerging company without fully dedicated resources wouldn’t want to have that assurance. Her company, Leverage, is uniquely positioned in their segment.”
“Leverage made our team stronger by coming up with a detailed strategic plan. Leverage complements the other engineering firms that we currently have. They created operational efficiency and helped our VPs and managers create the mission to continue forward.
South Central Connect wanted to connect our community with broadband.
Leverage Broadband Strategies connected us with the expertise to make this happen.”
“The Leverage Broadband Strategies team is conscientious, proactive, and knowledgeable. They are our strategic partners and consultants—and by outsourcing specific functions to them, our team has time to focus on mission-critical objectives.”
“I initially had concerns about what I was going to pay Leverage, but they’re going to pay me back 10X or more.”
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