Product Design & Management2023-10-23T08:14:25-05:00

Product Design & Management

Shine a strategic light on all of your product offerings and gain valuable, actionable insights about your subscribers. We’re able to assist in the following areas:

For new operators

  • Creation of a product stack that provides optimal customer experience and optimizes revenue

Learn more about Product Stack Design

  • Benchmarking, metrics
  • Product training
  • Right sizing and/or top-down sales training
  • Incentive compensation design for call center employees
  • Evaluation of current product stack to insure a superior customer experience as well as evaluation of revenue optimization efficacy
  • Review of retention tactics
  • Core and ancillary product design
  • Competitive pricing strategy
  • Internal and external communication plan
  • Coaching front line employees
  • Our team serves as your liaison with NCTC, programmers and broadcasters.
  • Roadmap of key dates and deadlines
  • Recommendations on channel lineups, packaging and contract renewals
  • Representation at numerous industry events
  • Access to our deep network of contacts
  • One (1) contract negotiation per year included with other negotiations, optional at a discounted rate

Learn more about Video Product Management

  • Creation of a new channel lineup or review of existing lineups
  • Evaluate for possibilities of channel placement discounts
  • Suggestions for new content or recommendations to eliminate content
  • Review of options for grandfathering existing packaging
  • Negotiation of retransmission consent agreements with local broadcasters
  • Review notifications such as syndicated exclusivity or network non-duplication letters
  • Monitor changes in multicasts and compliance with retransmission consent agreements

Learn more about Contract Negotaiation

  • Interactive Microsoft PowerBI dashboard created monthly
  • Monthly guided review of subscriber trends and statistical insights
  • Quantify key subscription metrics
  • Provide industry benchmarks on key metrics
  • Guidance on key drivers and indications around each metric set

Learn more about Subscriber Analytics Tools

Feedback from our clients:

“I initially had concerns about what I was going to pay Leverage, but they’re going to pay me back 10X or more.”

Steve Bandy, General Manager, OzarksGo. a telecommunications subsidiary of Ozarks Electric Cooperative

“Leverage made our team stronger by coming up with a detailed strategic plan. Leverage complements the other engineering firms that we currently have. They created operational efficiency and helped our VPs and managers create the mission to continue forward.

South Central Connect wanted to connect our community with broadband.

Leverage Broadband Strategies connected us with the expertise to make this happen.

– Colby Wells, CEO, South Central Connect powered by South Central Electric Cooperative

“Leverage has its own fan club inside the company at all levels and departments.”

– Robert Haulbrook, Former CEO, GTA Teleguam
“The Leverage Broadband Strategies team is conscientious, proactive, and knowledgeable. They are our strategic partners and consultants—and by outsourcing specific functions to them, our team has time to focus on mission-critical objectives.”
– James Campbell, CFO of Inter Mountain Cable and Gearheart Broadband

“The complexity and intensity of video content negotiation has become a battlefield of sorts in recent years. There is a great amount at stake on both sides of the table. And ‘leverage’ is the perfect word to describe the environment. In getting to know and work with Cheryl, I’m confident that all medium to small cable companies and video providers should work with her. She knows how to negotiate contracts and ensure that her customers are getting the best deals possible. I’m not sure why a smaller company or emerging company without fully dedicated resources wouldn’t want to have that assurance. Her company, Leverage, is uniquely positioned in their segment.”

– Dave Beasley, Telecommunications Consultant

“The folks at Leverage have a wealth of experience of understanding the nuances of programming contracts, especially NCTC Agreements. They are able to help members navigate the complicated terms of programming agreements as well.”

– Frank Hughes, NCTC

Ready to talk? Contact us to see how Leverage Broadband Strategies can support your broadband business.

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